Consultancy

We help clients turn an idea into an actionable plan. If there is software or a website involved, we can help you out.

What can we do for you?

We offer our knowledge and experience, for as long as you need it. This can be in the form of a quick two-hour Q&A session to give input on technical questions you have, or we can spend a week to grow a concept from a one-liner to an actionable plan. Because we also do software development, we can also help you develop your idea into a prototype or even into a real product.

Our approach

First, find out what the project goal is. In order to get somewhere, it's useful to know where you're heading. What problem are they solving, what product or service are they providing. Is there actually a problem to solve? Does the envisioned product solve the problem? What type of solution works best? A web application? A mobile application? Desktop software? No software at all? A combination of different solutions?

Money. Where does the revenue come from? What payment models and methods are you going to use? What is it that you're selling? Are you actually selling something? Are there additional options for monetization? Can you sell premium services or add-on products? Does it make sense to use advertisements as a source of revenue?

What are your costs? Which costs are fixed and which one are variable? How do variable costs scale with more users? How are you going to acquire customers? What will be the acquisition cost per customer? What is the lifetime value of a customer? By doing the math on an idea can help you avoid starting projects that are doomed to fail. Even with rough estimates this can prevent you from spending a lot of money.

We help the client define a set of core features that support the project's goal. We possibly define a secondary set of features that support the core set. Prioritize the features based on added value versus estimated feature cost. Work through the technical details and their implications. Sometimes a great feature is impossible due to all kinds of technical details that defeat the purpose of developing the feature in the first place. It's good to know this before you start developing.

We help you find software or services that can be used to quickly realize features without having to build it. This can save valuable time and money. For example: if you need a simple product website to test a market, use a Wordpress blog instead of spending time and money building something yourself.

We try to abstract techniques and technical details away from the client. The client usually does not care what programming language we use to put their website on the screen. All they care about is that it will deliver the functionality they need and allow for quick changes when they want them. The same goes for everything else. We understand the technical stuff good enough so that we can discuss the relevant things in a way so that the client can understand it, without making them feel like we are talking to a 4 year old.

Our clients

We have a way of working that we think is best to complete a project. We have very strong opinions about this. To us, the customer is not king. Sometimes we say "no" to a feature request by the client. Our clients trust us enough to accept us saying no when they ask for something we know is going to hurt the project. When the project is done, they thank us for protecting them against themselves.

Most of our clients are small to medium sized companies. We think those people actually care about their work and the project, so they are both more fun to work with and things actually get done. Large corporations tend to be too bogged down by their politics and bureaucracy to move along at our speed. We think in terms of weeks or months for a new project, not months or years.